{"id":50076,"date":"2023-06-26T21:00:33","date_gmt":"2023-06-26T20:00:33","guid":{"rendered":"http:\/\/www.britishtramsonline.co.uk\/news\/?p=50076"},"modified":"2023-06-26T12:48:39","modified_gmt":"2023-06-26T11:48:39","slug":"in-pictures-edinburgh-trams-261-receives-new-scottish-rugby-adverts","status":"publish","type":"post","link":"https:\/\/www.britishtramsonline.co.uk\/news\/?p=50076","title":{"rendered":"In Pictures: Edinburgh Trams 261 receives new Scottish Rugby adverts"},"content":{"rendered":"<p>The Edinburgh Trams system has for a long time had a connection with rugby, with Murrayfield Stadium being served on the original route and several trams over the years carrying adverts for Scottish Rugby, who call Murrayfield their home. One tram which has had a long association with the sport is <strong>261<\/strong> having carried two adverts in the past and it has now completed a hattrick with a new design applied which is promoting the forthcoming summer internationals.<\/p>\n<p><!--more--><\/p>\n<p>This new advert in fact replaces another one for Scottish Rugby with it having carried ads with the \u201cAs One\u201d slogan since November 2021. Whereas that advert was a general one for Scottish Rugby this new one is very much specific towards three forthcoming international matches at Murrayfield with Italy (29<sup>th<\/sup> July), France (5<sup>th<\/sup> August) and Georgia (26<sup>th<\/sup> August) being the opposition.<\/p>\n<p>The previous advert on <strong>261<\/strong> for rugby was an internal Edinburgh Trams promotion back between February and May 2017 (using the \u201ctried\u201d and test slogan \u201cTry the return to Murrayfield\u201d. The tram has also had ads for Hogmanay services (December 2016-February 2017), Royal Highland Show Trampede (May-July 2017), Edinburgh Trams Festival and Fringe (July-September 2017), the predictable C R Smith (September 2017-January 2019) and Standard Life (January 2019-March 2020).<\/p>\n<div id=\"attachment_50077\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/?attachment_id=50077\" rel=\"attachment wp-att-50077\"><img aria-describedby=\"caption-attachment-50077\" loading=\"lazy\" class=\"size-medium wp-image-50077\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2023\/06\/1.261-rc-550x413.jpg\" alt=\"\" width=\"550\" height=\"413\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2023\/06\/1.261-rc-550x413.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2023\/06\/1.261-rc-1024x768.jpg 1024w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2023\/06\/1.261-rc-768x576.jpg 768w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2023\/06\/1.261-rc.jpg 1280w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-50077\" class=\"wp-caption-text\">261 makes the stop at McDonald Road with a service to the Airport. The new advert tells us that there is \u201cNothing Like Being There\u201d.<\/p><\/div>\n<div id=\"attachment_50078\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/?attachment_id=50078\" rel=\"attachment wp-att-50078\"><img aria-describedby=\"caption-attachment-50078\" loading=\"lazy\" class=\"size-medium wp-image-50078\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2023\/06\/2.261-rc-550x413.jpg\" alt=\"\" width=\"550\" height=\"413\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2023\/06\/2.261-rc-550x413.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2023\/06\/2.261-rc-1024x768.jpg 1024w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2023\/06\/2.261-rc-768x576.jpg 768w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2023\/06\/2.261-rc.jpg 1280w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-50078\" class=\"wp-caption-text\">A close-up view of the advert giving details of the three internationals coming up over the next couple of months. (Both Photographs by Roy Calderwood, 24th June 2023)<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Edinburgh Trams system has for a long time had a connection with rugby, with Murrayfield Stadium being served on the original route and several trams over the years carrying adverts for Scottish Rugby, who call Murrayfield their home. One &hellip; <a href=\"https:\/\/www.britishtramsonline.co.uk\/news\/?p=50076\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":50077,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/50076"}],"collection":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=50076"}],"version-history":[{"count":1,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/50076\/revisions"}],"predecessor-version":[{"id":50079,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/50076\/revisions\/50079"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/media\/50077"}],"wp:attachment":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=50076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=50076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=50076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}