{"id":49839,"date":"2023-06-10T22:00:11","date_gmt":"2023-06-10T21:00:11","guid":{"rendered":"http:\/\/www.britishtramsonline.co.uk\/news\/?p=49839"},"modified":"2023-06-10T20:49:26","modified_gmt":"2023-06-10T19:49:26","slug":"in-pictures-258-gets-a-revised-advert-as-trams-to-newhaven-opening","status":"publish","type":"post","link":"https:\/\/www.britishtramsonline.co.uk\/news\/?p=49839","title":{"rendered":"In Pictures: 258 gets a revised advert as Trams to Newhaven opening"},"content":{"rendered":"

Since March 2022, Edinburgh Trams 258<\/strong> has been carrying adverts for their own recruitment as they geared up towards the Trams to Newhaven extension opening. Now, with the line opening to the public and that recruitment having come to an end, it has received revised adverts and publicises the extension with the slogan \u201cFaster \u2013 Better \u2013 Longer \u2013 Cleaner\u201d.<\/p>\n

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Keeping a similar colour scheme the advert is green and blue and is encouraging people to catch the tram onto the new 3 mile extension. Along with the \u201cFaster \u2013 Better \u2013 Longer \u2013 Cleaner\u201d wording (with each word carried on one of the end section above window adverts along with further explanation of that benefit) its two full height sections still feature a map of the line and the \u201cGlide to the Future\u201d slogan.<\/p>\n

This is just 258<\/strong>\u2019s fourth different advert: CR Smith (September 2017-February 2021), John Lewis (May 2021-March 2022) and Edinburgh Trams recruitment (March 2022-June 2023).<\/p>\n

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Looking down the side of the tram with the two sections nearest to us stating that its \u201cCleaner\u201d and \u201cBetter\u201d.<\/p><\/div>\n

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The very centre of the tram just simply has the website address.<\/p><\/div>\n

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Then the other end includes the \u201cFaster\u201d and \u201cLonger\u201d wording.<\/p><\/div>\n

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One of the centre sections includes a map of the full system (as it did before).<\/p><\/div>\n

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With the other one using the \u201cGlide to the Future\u201d wording still. (All Photographs by Ryan Birchall, 1st June 2023)<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Since March 2022, Edinburgh Trams 258 has been carrying adverts for their own recruitment as they geared up towards the Trams to Newhaven extension opening. Now, with the line opening to the public and that recruitment having come to an … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":49840,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/49839"}],"collection":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=49839"}],"version-history":[{"count":2,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/49839\/revisions"}],"predecessor-version":[{"id":49918,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/49839\/revisions\/49918"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/media\/49840"}],"wp:attachment":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=49839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=49839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=49839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}