{"id":46373,"date":"2022-09-13T21:00:42","date_gmt":"2022-09-13T20:00:42","guid":{"rendered":"http:\/\/www.britishtramsonline.co.uk\/news\/?p=46373"},"modified":"2022-09-13T20:15:50","modified_gmt":"2022-09-13T19:15:50","slug":"in-pictures-blackpool-011-receives-all-over-advert","status":"publish","type":"post","link":"https:\/\/www.britishtramsonline.co.uk\/news\/?p=46373","title":{"rendered":"In Pictures: Blackpool 011 receives all over advert"},"content":{"rendered":"<p>There are now four trams in the Blackpool Tramway core fleet of Flexity2s with vinyl wrap adverts with the latest being <strong>011<\/strong> which has received a bright design for Mazuma Mobile. The tram was officially unveiled in its new advert by boxer Jack Catterall at North Pier on Tuesday 13<sup>th<\/sup> September.<\/p>\n<p><!--more--><\/p>\n<p>Since being delivered to Blackpool on 23<sup>rd<\/sup> March 2012, <strong>011<\/strong> has been in the standard fleet livery of Purple and White. Whilst it has had side adverts on one side for Redrow Homes that has been all which has broken up its standard look \u2013 until now!<\/p>\n<p>The advert for Mazuma Mobile is a pleasing sky blue colour and although it does feature contravision on sections one, three and five it is a pleasing design which adds a splash of colour to the tramway. Mazuma Mobile will take your old phone for money. \u00a0It is a complete vinyl wrap with all traces of standard fleet livery erased and unlike the last all over advert it has normal sized fleet numbers (<strong>001<\/strong> we\u2019re talking about you!).<\/p>\n<p>For the first time since the upgraded tramway opened in 2012 there are four of the Flexity2 trams not in standard fleet livery. In addition to <strong>011<\/strong> there is <strong>001<\/strong> in its Blackpool Big Ticket Merlin Attractions advert and <strong>003<\/strong> and <strong>016<\/strong> in their identical Pretty Little Thing ads.<\/p>\n<p>This advert on <strong>011<\/strong> means that five of the trams have now had full adverts since the first was applied in April 2014 for Fleetwood Freeport on <strong>016<\/strong>.<\/p>\n<div id=\"attachment_46374\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/?attachment_id=46374\" rel=\"attachment wp-att-46374\"><img aria-describedby=\"caption-attachment-46374\" loading=\"lazy\" class=\"size-medium wp-image-46374\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/09\/1.011-mm-550x413.jpg\" alt=\"\" width=\"550\" height=\"413\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/09\/1.011-mm-550x413.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/09\/1.011-mm-1024x768.jpg 1024w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/09\/1.011-mm-768x576.jpg 768w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/09\/1.011-mm.jpg 1280w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-46374\" class=\"wp-caption-text\">The full advert on 011 when standing at the North Pier and Tower heritage stop.<\/p><\/div>\n<div id=\"attachment_46375\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/?attachment_id=46375\" rel=\"attachment wp-att-46375\"><img aria-describedby=\"caption-attachment-46375\" loading=\"lazy\" class=\"size-medium wp-image-46375\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/09\/2.011-mm-550x413.jpg\" alt=\"\" width=\"550\" height=\"413\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/09\/2.011-mm-550x413.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/09\/2.011-mm-1024x768.jpg 1024w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/09\/2.011-mm-768x576.jpg 768w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/09\/2.011-mm.jpg 1280w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-46375\" class=\"wp-caption-text\">Shortly after the unveiling with the Mazuma Mobile mascot (presumably a phone?) and Jack Catterall in shot. (We\u2019re pretty sure the mascot is the one on the left\u2026)<\/p><\/div>\n<div id=\"attachment_46376\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/?attachment_id=46376\" rel=\"attachment wp-att-46376\"><img aria-describedby=\"caption-attachment-46376\" loading=\"lazy\" class=\"size-medium wp-image-46376\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/09\/3.011-mm-550x413.jpg\" alt=\"\" width=\"550\" height=\"413\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/09\/3.011-mm-550x413.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/09\/3.011-mm-1024x768.jpg 1024w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/09\/3.011-mm-768x576.jpg 768w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/09\/3.011-mm.jpg 1280w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-46376\" class=\"wp-caption-text\">014 \u2013 which once had an advert itself for JD Sports \u2013 arrives at North Pier to allow a comparison of standard fleet livery and this advert. (All Photographs by Michael Morton, 13th September 2022)<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>There are now four trams in the Blackpool Tramway core fleet of Flexity2s with vinyl wrap adverts with the latest being 011 which has received a bright design for Mazuma Mobile. The tram was officially unveiled in its new advert &hellip; <a href=\"https:\/\/www.britishtramsonline.co.uk\/news\/?p=46373\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":46374,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/46373"}],"collection":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=46373"}],"version-history":[{"count":1,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/46373\/revisions"}],"predecessor-version":[{"id":46377,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/46373\/revisions\/46377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/media\/46374"}],"wp:attachment":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=46373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=46373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=46373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}