{"id":46086,"date":"2022-08-20T22:00:12","date_gmt":"2022-08-20T21:00:12","guid":{"rendered":"http:\/\/www.britishtramsonline.co.uk\/news\/?p=46086"},"modified":"2022-08-20T18:14:19","modified_gmt":"2022-08-20T17:14:19","slug":"in-pictures-edinburgh-trams-spotify-adverts-and-then-there-were-two","status":"publish","type":"post","link":"https:\/\/www.britishtramsonline.co.uk\/news\/?p=46086","title":{"rendered":"In Pictures: Edinburgh Trams Spotify adverts \u2013 and then there were two!"},"content":{"rendered":"<p>Last time Spotify advertised on Edinburgh Trams they took out a contract on two trams \u2013 and they\u2019ve done exactly the same again! In addition to <strong>260<\/strong>, as reported last week, <strong>263<\/strong> is also carrying identical adverts.<\/p>\n<p><!--more--><\/p>\n<p>By our reckoning <strong>263<\/strong> had been the last tram in full fleet livery and so the addition of these Spotify adverts now means that once again the entire fleet of 27 trams is carrying external advertising. The tram had last advertised American Express up until March 2020 (added November 2019) and its only previous advert to that had been for C R Smith from August 2019 to November 2019.<\/p>\n<p>The advert is identical to that carried on <strong>260<\/strong>.<\/p>\n<p>Interesting fact (or not, its up to whatever rocks your boat we guess!) is that all four adverts for Spotify over the years have been on trams in the 260 number range: <strong>260<\/strong>, <strong>262<\/strong>, <strong>263<\/strong> and <strong>267<\/strong>!<\/p>\n<div id=\"attachment_46087\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/?attachment_id=46087\" rel=\"attachment wp-att-46087\"><img aria-describedby=\"caption-attachment-46087\" loading=\"lazy\" class=\"size-medium wp-image-46087\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/08\/263-rc-550x413.jpg\" alt=\"\" width=\"550\" height=\"413\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/08\/263-rc-550x413.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/08\/263-rc-1024x768.jpg 1024w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/08\/263-rc-768x576.jpg 768w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/08\/263-rc.jpg 1260w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-46087\" class=\"wp-caption-text\">263 on Princes Street passing the M&amp;S store as it heads off to the Airport. (Photograph by Roy Calderwood, 16th August 2022)<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Last time Spotify advertised on Edinburgh Trams they took out a contract on two trams \u2013 and they\u2019ve done exactly the same again! In addition to 260, as reported last week, 263 is also carrying identical adverts.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/46086"}],"collection":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=46086"}],"version-history":[{"count":1,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/46086\/revisions"}],"predecessor-version":[{"id":46088,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/46086\/revisions\/46088"}],"wp:attachment":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=46086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=46086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=46086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}