{"id":45204,"date":"2022-05-30T22:00:20","date_gmt":"2022-05-30T21:00:20","guid":{"rendered":"http:\/\/www.britishtramsonline.co.uk\/news\/?p=45204"},"modified":"2022-05-30T19:42:47","modified_gmt":"2022-05-30T18:42:47","slug":"in-pictures-a-new-advert-for-west-midlands-metro-39","status":"publish","type":"post","link":"https:\/\/www.britishtramsonline.co.uk\/news\/?p=45204","title":{"rendered":"In Pictures: A new advert for West Midlands Metro 39"},"content":{"rendered":"<p>There may not have been a passenger service on the West Midlands Metro for over two months but it still hasn\u2019t stopped local companies wanting to advertise on the trams with Urbos 100 <strong>39<\/strong> being seen during driver familiarisation carrying a full vinyl wrap for the University of Birmingham.<\/p>\n<p><!--more--><\/p>\n<p>When trams on the West Midlands Metro first started to receive adverts they were of a similar format to that seen in Edinburgh with full height adverts on just a couple of sections with the remainder of the tram just having ads above the windows but this design for the University of Birmingham follows in the footsteps of Urbos3 <strong>22<\/strong>\u2019s ad for the Metro Academy. This means the whole tram is covered in vinyls \u2013 including the windows.<\/p>\n<p>The design advertises various bits of the University of Birmingham, including their concerts, the Lapworth Museum and Winterbourne House and Garden.<\/p>\n<p>With <strong>39<\/strong> still being relatively new it will come as no surprise that this is its first advert.\u00a0 It\u2019s the second Urbos 100 to have received an advert (<strong>42<\/strong> has ads for Nourished but in the full height\/above window split) and the fourth tram overall to currently carry advertising vinyls (Urbos3s <strong>19<\/strong> and <strong>22<\/strong> also have ads).<\/p>\n<div id=\"attachment_45205\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/?attachment_id=45205\" rel=\"attachment wp-att-45205\"><img aria-describedby=\"caption-attachment-45205\" loading=\"lazy\" class=\"size-medium wp-image-45205\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/05\/1.39-aw-1-550x309.jpg\" alt=\"\" width=\"550\" height=\"309\" \/><\/a><p id=\"caption-attachment-45205\" class=\"wp-caption-text\">39 at Black Lake showing off its new advertising vinyls for the University of Birmingham.<\/p><\/div>\n<div id=\"attachment_45206\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/?attachment_id=45206\" rel=\"attachment wp-att-45206\"><img aria-describedby=\"caption-attachment-45206\" loading=\"lazy\" class=\"size-medium wp-image-45206\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/05\/2.39-aw-550x253.jpg\" alt=\"\" width=\"550\" height=\"253\" \/><\/a><p id=\"caption-attachment-45206\" class=\"wp-caption-text\">A closer view of the first two sections of the advert.<\/p><\/div>\n<div id=\"attachment_45207\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/?attachment_id=45207\" rel=\"attachment wp-att-45207\"><img aria-describedby=\"caption-attachment-45207\" loading=\"lazy\" class=\"size-medium wp-image-45207\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/05\/3.39-aw-1-550x254.jpg\" alt=\"\" width=\"550\" height=\"254\" \/><\/a><p id=\"caption-attachment-45207\" class=\"wp-caption-text\">The other end of the tram with these sections having different designs again.<\/p><\/div>\n<div id=\"attachment_45208\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/?attachment_id=45208\" rel=\"attachment wp-att-45208\"><img aria-describedby=\"caption-attachment-45208\" loading=\"lazy\" class=\"size-medium wp-image-45208\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/05\/4.39-aw-550x309.jpg\" alt=\"\" width=\"550\" height=\"309\" \/><\/a><p id=\"caption-attachment-45208\" class=\"wp-caption-text\">And another of the different sections of the advert, this one for Winterbourne House and Garden which is owned by the University. (All Photographs by Andy Walters, 30th May 2022)<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>There may not have been a passenger service on the West Midlands Metro for over two months but it still hasn\u2019t stopped local companies wanting to advertise on the trams with Urbos 100 39 being seen during driver familiarisation carrying &hellip; <a href=\"https:\/\/www.britishtramsonline.co.uk\/news\/?p=45204\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[18],"tags":[],"_links":{"self":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/45204"}],"collection":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=45204"}],"version-history":[{"count":1,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/45204\/revisions"}],"predecessor-version":[{"id":45209,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/45204\/revisions\/45209"}],"wp:attachment":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=45204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=45204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=45204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}