{"id":45163,"date":"2022-05-28T22:00:21","date_gmt":"2022-05-28T21:00:21","guid":{"rendered":"http:\/\/www.britishtramsonline.co.uk\/news\/?p=45163"},"modified":"2022-05-28T15:11:30","modified_gmt":"2022-05-28T14:11:30","slug":"in-pictures-a-new-advert-for-edinburgh-trams-269","status":"publish","type":"post","link":"https:\/\/www.britishtramsonline.co.uk\/news\/?p=45163","title":{"rendered":"In Pictures: A new advert for Edinburgh Trams 269"},"content":{"rendered":"<p><strong>Edinburgh Trams 269<\/strong> is now bringing a splash of colour to the city as its received new adverts for the Cobbles Tour \u2013 a bus tour around the city aimed at a family market \u2013 using a bright yellow background making sure that it stands out against the standard fleet livery. The advert was first spotted at the end of May 2022 and replaces a previous advert for Scotland. Let\u2019s do net zero.<\/p>\n<p><!--more--><\/p>\n<p>As you\u2019ve come to expect the advert has been applied in the usual format \u2013 so that means the third and fifth sections of the seven section tram have full height adverts including over the windows whilst the other sections just have above window adverts applied.<\/p>\n<p>The Cobbles Tour is a new bus tour around Edinburgh run by Edinburgh Bus Tours with tickets costing \u00a310 for adults and children travelling for free. It departs from Lawnmarket with a tour taking around an hour. As part of the marketing for the tour the company have introduced Cobbles the Scottie Dog who may even pop in to some tours and say hello!<\/p>\n<p>This is the sixth different advert for <strong>269<\/strong> following on from designs for CR Smith (October 2017-June 2019), EE 5G (June 2019-September 2019), American Express (September 2019-unknown date), Edinburgh Napier University (July 2021-October 2021) and Scotland. Let\u2019s do net zero (October 2021-May 2022).<\/p>\n<div id=\"attachment_45164\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/?attachment_id=45164\" rel=\"attachment wp-att-45164\"><img aria-describedby=\"caption-attachment-45164\" loading=\"lazy\" class=\"size-medium wp-image-45164\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/05\/269-rb-550x302.jpg\" alt=\"\" width=\"550\" height=\"302\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/05\/269-rb-550x302.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/05\/269-rb-1024x561.jpg 1024w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/05\/269-rb-768x421.jpg 768w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/05\/269-rb.jpg 1293w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-45164\" class=\"wp-caption-text\">269 and its new advert are seen here as they come round from York Place to St Andrew Square. (Photograph by Robin Barnes, 27th May 2022)<\/p><\/div>\n<div id=\"attachment_45165\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/?attachment_id=45165\" rel=\"attachment wp-att-45165\"><img aria-describedby=\"caption-attachment-45165\" loading=\"lazy\" class=\"size-medium wp-image-45165\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/05\/2.269-jh-550x263.jpg\" alt=\"\" width=\"550\" height=\"263\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/05\/2.269-jh-550x263.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/05\/2.269-jh-1024x489.jpg 1024w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/05\/2.269-jh-768x367.jpg 768w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/05\/2.269-jh.jpg 1272w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-45165\" class=\"wp-caption-text\">Some of the details of the advert. The advert also gives details of other tours run by the company with this full height advert publicising the 3 Bridges Tour.<\/p><\/div>\n<div id=\"attachment_45166\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/?attachment_id=45166\" rel=\"attachment wp-att-45166\"><img aria-describedby=\"caption-attachment-45166\" loading=\"lazy\" class=\"size-medium wp-image-45166\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/05\/3.269-jh-550x250.jpg\" alt=\"\" width=\"550\" height=\"250\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/05\/3.269-jh-550x250.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/05\/3.269-jh-1024x466.jpg 1024w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/05\/3.269-jh-768x349.jpg 768w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2022\/05\/3.269-jh.jpg 1273w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-45166\" class=\"wp-caption-text\">And this section advertises the Majestic Tour. (Photographs x2 by John Hampton, 27th May 2022)<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Edinburgh Trams 269 is now bringing a splash of colour to the city as its received new adverts for the Cobbles Tour \u2013 a bus tour around the city aimed at a family market \u2013 using a bright yellow background &hellip; <a href=\"https:\/\/www.britishtramsonline.co.uk\/news\/?p=45163\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":45164,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/45163"}],"collection":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=45163"}],"version-history":[{"count":1,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/45163\/revisions"}],"predecessor-version":[{"id":45167,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/45163\/revisions\/45167"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/media\/45164"}],"wp:attachment":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=45163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=45163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=45163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}