{"id":40737,"date":"2021-07-28T20:00:39","date_gmt":"2021-07-28T19:00:39","guid":{"rendered":"http:\/\/www.britishtramsonline.co.uk\/news\/?p=40737"},"modified":"2021-07-28T18:15:30","modified_gmt":"2021-07-28T17:15:30","slug":"in-pictures-270-latest-to-regain-adverts-in-edinburgh","status":"publish","type":"post","link":"https:\/\/www.britishtramsonline.co.uk\/news\/?p=40737","title":{"rendered":"In Pictures: 270 latest to regain adverts in Edinburgh"},"content":{"rendered":"

The ranks of the advert free tram in Edinburgh has reduced again with 270<\/strong> the latest to receive adverts \u2013 its first advert since March 2020. The advert is for Multrees Walk, an upmarket pedestrian precinct which links Harvey Nichols on Saint Andrew Square to the St James Quarter.<\/p>\n

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Multrees Walk, which opened about 20 years ago, is a first time sponsor on Edinburgh Trams with this advert featuring a black background and white and blue writing. It\u2019s a fairly simple advert for this \u201cLuxury Shopping Destination\u201d and as usual it has the two full height adverts on sections three and five of the tram with the other sections just having adverts above the windows. The tram has even been christened the “Multrees Express”.<\/p>\n

This is the fourth advert on 270<\/strong> for the third different company. It started off between September 2017 and September 2019 advertising C R Smith before the next six months saw it feature ads for American Express in two different designs. The first of these were on the tram September to November 2019 with the second design November 2019 to March 2020.<\/p>\n

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270 on Princes Street at Castle Street on its way to York Place.<\/p><\/div>\n

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One of the full height adverts featuring the shopping precinct logo.<\/p><\/div>\n

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A second look at the side of the tram and its all new advert. (Photographs x3 by Roy Calderwood, 27th July 2021)<\/p><\/div>\n

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Possibly not the most catchy part of the advert is seen on this full height section with a number of stores found at Multrees Walk listed.<\/p><\/div>\n

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A close-up of the front sections of the tram. The second section includes the wording “THE MULTREES EXPRESS”. (Photographs x2 by John Hampton, 28th July 2021)<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

The ranks of the advert free tram in Edinburgh has reduced again with 270 the latest to receive adverts \u2013 its first advert since March 2020. The advert is for Multrees Walk, an upmarket pedestrian precinct which links Harvey Nichols … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":40738,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/40737"}],"collection":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=40737"}],"version-history":[{"count":3,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/40737\/revisions"}],"predecessor-version":[{"id":40747,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/40737\/revisions\/40747"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/media\/40738"}],"wp:attachment":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=40737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=40737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=40737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}