{"id":29001,"date":"2019-07-30T20:00:58","date_gmt":"2019-07-30T19:00:58","guid":{"rendered":"http:\/\/www.britishtramsonline.co.uk\/news\/?p=29001"},"modified":"2019-07-30T19:45:49","modified_gmt":"2019-07-30T18:45:49","slug":"in-pictures-edinburgh-trams-275-scores-a-try-with-new-scottish-rugby-advert","status":"publish","type":"post","link":"https:\/\/www.britishtramsonline.co.uk\/news\/?p=29001","title":{"rendered":"In Pictures: Edinburgh Trams 275 scores a try with new Scottish Rugby advert"},"content":{"rendered":"<p>The EE 5G advert on Edinburgh Trams <strong>275<\/strong> hasn\u2019t lasted long with a new design having already been applied on the tram. This time around it is for Scottish Rugby with the very familiar layout of, yes you\u2019ve guessed it!, full height adverts on sections three and five of the tram and then above window ads on the remaining sections.<\/p>\n<p><!--more-->With its own tramstop at Murrayfield Stadium \u2013 the home ground of Scottish Rugby of course \u2013 it seems appropriate that a tram advertises Scottish Rugby especially as they make a big thing of the tram being the easiest way to get there on match days.<\/p>\n<div id=\"attachment_29002\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/?attachment_id=29002\" rel=\"attachment wp-att-29002\"><img aria-describedby=\"caption-attachment-29002\" loading=\"lazy\" class=\"size-medium wp-image-29002\" title=\"1.275-rc\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2019\/07\/1.275-rc-550x406.jpg\" alt=\"\" width=\"550\" height=\"406\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2019\/07\/1.275-rc-550x406.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2019\/07\/1.275-rc-1024x757.jpg 1024w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2019\/07\/1.275-rc.jpg 1295w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-29002\" class=\"wp-caption-text\">275 at West End Princes Street on 29th July with its simple advert for Scottish Rugby now applied.<\/p><\/div>\n<div id=\"attachment_29003\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/?attachment_id=29003\" rel=\"attachment wp-att-29003\"><img aria-describedby=\"caption-attachment-29003\" loading=\"lazy\" class=\"size-medium wp-image-29003\" title=\"2.275-rc\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2019\/07\/2.275-rc-550x478.jpg\" alt=\"\" width=\"550\" height=\"478\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2019\/07\/2.275-rc-550x478.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2019\/07\/2.275-rc-1024x891.jpg 1024w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2019\/07\/2.275-rc.jpg 1271w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-29003\" class=\"wp-caption-text\">A close-up view of one of the central adverts showing off Scotland\u2019s new rugby shirts \u2013 the blue home kit and the, ummm, blue change strip! (Photographs x2 by Roy Calderwood)<\/p><\/div>\n<div id=\"attachment_29004\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/?attachment_id=29004\" rel=\"attachment wp-att-29004\"><img aria-describedby=\"caption-attachment-29004\" loading=\"lazy\" class=\"size-medium wp-image-29004\" title=\"3.275-jh\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2019\/07\/3.275-jh-550x412.jpg\" alt=\"\" width=\"550\" height=\"412\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2019\/07\/3.275-jh-550x412.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2019\/07\/3.275-jh-1024x768.jpg 1024w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2019\/07\/3.275-jh.jpg 1080w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-29004\" class=\"wp-caption-text\">One final look at the new advert on the tram with focus on the two full height adverts. (Photograph by John Hampton)<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The EE 5G advert on Edinburgh Trams 275 hasn\u2019t lasted long with a new design having already been applied on the tram. This time around it is for Scottish Rugby with the very familiar layout of, yes you\u2019ve guessed it!, &hellip; <a href=\"https:\/\/www.britishtramsonline.co.uk\/news\/?p=29001\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/29001"}],"collection":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=29001"}],"version-history":[{"count":2,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/29001\/revisions"}],"predecessor-version":[{"id":29006,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/29001\/revisions\/29006"}],"wp:attachment":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=29001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=29001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=29001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}