{"id":25952,"date":"2019-02-13T18:12:30","date_gmt":"2019-02-13T18:12:30","guid":{"rendered":"http:\/\/www.britishtramsonline.co.uk\/news\/?p=25952"},"modified":"2019-02-13T18:12:30","modified_gmt":"2019-02-13T18:12:30","slug":"in-pictures-more-on-new-adverts-for-edinburgh-trams","status":"publish","type":"post","link":"https:\/\/www.britishtramsonline.co.uk\/news\/?p=25952","title":{"rendered":"In Pictures: More on new adverts for Edinburgh Trams"},"content":{"rendered":"<p>Recent weeks have seen a couple of new adverts debuting on Edinburgh Trams with both <strong>251<\/strong> and <strong>261<\/strong> losing former adverts for C R Smith in favour of new contracts for Edinburgh Live and Standard Life respectively. We have seen a few images of these trams previously but in this pictorial we take another closer look at the new designs courtesy of Roy Calderwood.<\/p>\n<p><!--more--><\/p>\n<div id=\"attachment_25953\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/?attachment_id=25953\" rel=\"attachment wp-att-25953\"><img aria-describedby=\"caption-attachment-25953\" loading=\"lazy\" class=\"size-medium wp-image-25953\" title=\"1.261-rc\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2019\/02\/1.261-rc-550x249.jpg\" alt=\"\" width=\"550\" height=\"249\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2019\/02\/1.261-rc-550x249.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2019\/02\/1.261-rc-1024x464.jpg 1024w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2019\/02\/1.261-rc.jpg 1280w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-25953\" class=\"wp-caption-text\">The first applied was that on 261 for Standard Life. This shot shows one end section with the standard roof height advert.<\/p><\/div>\n<div id=\"attachment_25954\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/?attachment_id=25954\" rel=\"attachment wp-att-25954\"><img aria-describedby=\"caption-attachment-25954\" loading=\"lazy\" class=\"size-medium wp-image-25954\" title=\"2.261-rc\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2019\/02\/2.261-rc-550x352.jpg\" alt=\"\" width=\"550\" height=\"352\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2019\/02\/2.261-rc-550x352.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2019\/02\/2.261-rc-1024x656.jpg 1024w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2019\/02\/2.261-rc.jpg 1280w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-25954\" class=\"wp-caption-text\">The centre of 261 showing the full height ads.<\/p><\/div>\n<div id=\"attachment_25955\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/?attachment_id=25955\" rel=\"attachment wp-att-25955\"><img aria-describedby=\"caption-attachment-25955\" loading=\"lazy\" class=\"size-medium wp-image-25955\" title=\"3.251-rc\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2019\/02\/3.251-rc-550x374.jpg\" alt=\"\" width=\"550\" height=\"374\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2019\/02\/3.251-rc-550x374.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2019\/02\/3.251-rc-1024x696.jpg 1024w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2019\/02\/3.251-rc.jpg 1299w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-25955\" class=\"wp-caption-text\">The second tram to receive new adverts was 251 which now advertises local website Edinburgh Live. Here we see the tram at St Andrew Square.<\/p><\/div>\n<div id=\"attachment_25956\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/?attachment_id=25956\" rel=\"attachment wp-att-25956\"><img aria-describedby=\"caption-attachment-25956\" loading=\"lazy\" class=\"size-medium wp-image-25956\" title=\"4.251-rc\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2019\/02\/4.251-rc-550x359.jpg\" alt=\"\" width=\"550\" height=\"359\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2019\/02\/4.251-rc-550x359.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2019\/02\/4.251-rc-1024x669.jpg 1024w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2019\/02\/4.251-rc.jpg 1280w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-25956\" class=\"wp-caption-text\">The central section of 251 includes a rather large Giant Panda. (All Photographs by Roy Calderwood, 6th February 2019)<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Recent weeks have seen a couple of new adverts debuting on Edinburgh Trams with both 251 and 261 losing former adverts for C R Smith in favour of new contracts for Edinburgh Live and Standard Life respectively. We have seen &hellip; <a href=\"https:\/\/www.britishtramsonline.co.uk\/news\/?p=25952\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/25952"}],"collection":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25952"}],"version-history":[{"count":4,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/25952\/revisions"}],"predecessor-version":[{"id":26004,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/25952\/revisions\/26004"}],"wp:attachment":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}