{"id":10067,"date":"2015-01-18T10:13:06","date_gmt":"2015-01-18T10:13:06","guid":{"rendered":"http:\/\/www.britishtramsonline.co.uk\/news\/?p=10067"},"modified":"2015-01-18T10:13:06","modified_gmt":"2015-01-18T10:13:06","slug":"adverts-set-to-appear-on-edinburgh-trams","status":"publish","type":"post","link":"https:\/\/www.britishtramsonline.co.uk\/news\/?p=10067","title":{"rendered":"Adverts set to appear on Edinburgh Trams"},"content":{"rendered":"<p>It looks as though 2015 will see the first advertising liveries appear on trams in Edinburgh with reports in the <em>Edinburgh Evening News<\/em> suggesting that \u201ca string of global brands\u201d are in negotiations to being the first companies to advertise on one of the 27 strong class of CAF trams.<\/p>\n<p><!--more--><\/p>\n<p>It has always been the plan that some of the trams in Edinburgh would be adorned in advertising liveries and indeed <strong>262<\/strong> and <strong>269<\/strong> have never received the final fleet livery in anticipation of contracts being signed. It appears that now the line has settled into its operating life negotiations with companies has reached an advanced stage with suggestions it could only be a matter of weeks before a tram is running in a vinyl wrap livery.<\/p>\n<p>The article in the <em>Edinburgh Evening News<\/em> names Etihad Airways as one of the companies who are interested in advertising but also suggests that Qatar Airways and Turkish Airways (who have recently taken out an advert on London Tramlink) could be interested.<\/p>\n<p>A council spokeswoman said: \u201cWe have received healthy interest both locally and further afield. Work is ongoing to ensure we maximise the value from tram advertising and naming rights and we expect to seek opportunities in the near future.\u201d<\/p>\n<p>It is hoped that up to \u00a31.5 million per year can be raised from advertising revenue with a full vinyl wrap advert costing \u00a370,000 per year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It looks as though 2015 will see the first advertising liveries appear on trams in Edinburgh with reports in the Edinburgh Evening News suggesting that \u201ca string of global brands\u201d are in negotiations to being the first companies to advertise &hellip; <a href=\"https:\/\/www.britishtramsonline.co.uk\/news\/?p=10067\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/10067"}],"collection":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10067"}],"version-history":[{"count":1,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/10067\/revisions"}],"predecessor-version":[{"id":10068,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/10067\/revisions\/10068"}],"wp:attachment":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}