The Docklands Light Railway has launched a new media campaign to promote the new state of the art station currently being built at Woolwich Arsenal, as part of the extension from King George V. The extension, and station, is due to open in early 2009 and the new high-spec station will be an architectural first for the DLR and will house an exciting piece of specially commissioned public art, by a well renowned artist, soon to be revealed.
The advertising campaign is based on the theme of “ways to cross the Thames” and will build upon the direct link the new station will provide from Woolwich to north of the river. The campaign will start with newspaper adverts and will expand to include station posters, direct mail, billboards, telephone boxes, bus supersides, town centre banners and online promotions. New dedicated pages are also to be launched on the DLR website at www.dlr.co.uk/woolwicharsenal.
Cllr Peter Brooks, Cabinet Member for Regeneration, said: “'The arrival of the DLR in Woolwich is eagerly anticipated. As well as significantly contributing to the overall regeneration of the area, the DLR connection will benefit local residents by bringing new job opportunities, greater access to leisure facilities and easier connections to family and friends across the city.”
DLR are also to recruit 20 station staff from the local area and to this end recruitment days will be held in Woolwich.
Source: Docklands Light Railway