TRAM: British and Australian (American usually streetcar also trolley) noun [C] An electric vehicle that transports people, usually in cities, and goes along metal tracks in the road. (Taken from the Cambridge English Dictionary)
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MORE MONEY FOR “OPEN FOR BUSINESS” CAMPAIGN
Trams for Edinburgh – Sunday 14th October 2007
The “Open for Business” campaign, which aims to boost businesses in Edinburgh city centre during the tram construction period, has seen extra money put forward – after business leaders criticised the original £60,000 per annum funding.
The budget has now been increased to £100,000 per year (a total of £300,000 over three years) and the campaign is expected to start for real soon with the Christmas shopping period rapidly approaching.
Graham Birse, deputy chief executive of the Edinburgh Chamber of Commerce, commented: “Clearly TIE and the council have responded to the overtures of retailers and the business community and realised that we need resources. They have listened to what we are saying and come up with the money despite a tight fiscal situation. We needed to make sure that businesses, especially small businesses, were not threatened by the construction. We wish to avoid at all costs the view that because we are building trams in Edinburgh it’s not an interesting and accessible place to visit.”
Willie Gallagher, chairman of tie, added: “Edinburgh’s economy will be significantly boosted when trams start running; in the meantime, while they are being built, we want to offer local businesses as much support as possible. Having spoken to hundreds of business people about their needs, TIE decided to set up a fund that will help them communicate a loud and clear message that Edinburgh remains open for business. This is the first time that a proactive business marketing campaign has run in parallel to any tram construction project in the UK.”
